Need of the Innovation: Fish farming has garnered huge acceptability in the farming community because of high rates of return compared to other agricultural farming entities. With the advancement of new techniques and processes of fish farming, production capacity has also increased as a whole. But marketing of the fish harvests has proved to be a bottleneck for the farmers. No matter how much more production has increased, but the fish vendors are finding it increasingly difficult to sell the harvested fish in hygienic condition in the market due to unavailability of proper and economic fish vending carriages and structures. MAJOR SIGNIFICANCE OF THE INNOVATION • The model has been designed and developed under the DST- JKST&IC (Govt. of J&K) funded research project on "Smart Technologies for Small Scale Fish Farming Community". • This model has been inaugurated by the Hon'ble Lt. Governor of UT of J&K, Sh. Manoj Sinha on 20th September 2023 at university campus and appreciated the efforts of the university and scientist for its eco-friendly designing with many unique innovative features like a) Fish storage unit, b) Washing facility, c) Processing areas and other equipment’s integrated in a single unit. d) This model has storage capacity of around 200 lts e) It can keep fish in fresh and hygienic condition for 26-30 hrs. f) Addition income from sale of fish waste • This innovative R&D work will help the low-income farmers & youth to sell fish at consumer doorsteps which will ultimately improve the socio-economic livelihood of poor community of J&K. • The model is designed by Dr. Akhil Gupta, Professor (Fisheries), Division of Fisheries, FVSc & AH, SKUAST-Jammu.